Your store design? _ school vo design

Your store design like the non-party Vaux sales area design when consumers into a clothing store, only to see simple costume with simple decoration is likely to arouse the interest of the purchase. Clothing stores is the brand style performance, an important part, colorful clothing store design is not only able to create a good traffic in space, it is more important to be able to attract the attention of the brand consumption objects, effectively stranded customers in the shop. During this time, the shop can utilize the shop advertising, sales tools, such as the convincing prompted the customer interest on the garment itself, and eventually completed the purchase process. So, what is the how to design clothing shop atmosphere? First, color design shop color design is shop atmosphere design priority, color and brand, indoor environment, clothing styles are closely linked. Effective color design enables customers from entering the shop has felt the clothing brand's unique charm and personality, make customer's emotional factors sublimated, ultimately to mobilize its desire to buy. Generally speaking, customers in the marketplace in the color of a following points: 1, sense of space and color weight are soft and beautiful, can strengthen or weaken the store feeling of space and weight. Such as the wall light bright light, makes one feel the youth and vitality; and coated with thick color, you can make people feel stable and solemn, more suitable for elegant, atmospheric clothing brand. In General, the bright colors can let customers soon intoxicated, and inspire young beauty woman's interest, but it is worth to note: ceiling, floor, shelves and in-store advertising best able to ensure the coordination, at the same time color do not clutter to make people feel fresh. While heavy color, also to be bias binding; for, if not overly depressed you can make people feel boring, inhibit buying mood. Specific to the application area, bright colour for women, youth and heavy color is suitable for men and dress. 2. color illusion caused of cold and warm people see warm colour, such associate Sun, fire, etc., have a warm, fun, warm, cheerful, lively, and other emotional reaction. See cool colors, a class of color suggests marine, moon, ice and snow, blue sky, Castle Peak, clean air and water, and other features, quiet, cool, far-reaching, sorrow, emotional reaction. However, carefully taste, warm and cold tones can be subdivided in turn, of which: cold tones of colors, divided into grave cold cold and vitality. For example, black, gray, color can make people feel gravity and stability; and brilliant blue colour with bright green and makes people feel vibrant and more suitable for some fashion brand. Warm colors are divided into warm warm and tender warm. For example, sauce with red walls, makes the marketplace filled with temptation and warm, yellow and orange walls make you feel warm and romantic. Therefore, according to the role of cold and warm tones, operators need to own brand interpretation of meanings and clothing style detailed understanding, the final combination of colors to design marketplace atmosphere. Second, lighting design lighting design can enhance fashion sells the field of aesthetic value, and to alter the sense of space, given the role of the space character. So, the lighting is the marketplace atmosphere design one of the important tools. The use of light is a system engineering, I think it should resolve the application in three areas: brand style and decoration techniques and stores its own structure. Here I want to highlight is that the role of light is not just a space to light so simple, it is important to highlight the garment itself and manufacturing environment. Therefore, the costume of the type and the expected results is the best selling game designers first consideration elements. Specific to the application level, lighting and played three roles class: 1, basic lighting: basic lighting is mainly to make the whole shop light formation extension, while leaving the shop tones remain unified, thus ensuring the basic lighting in shops. Of these, the main application mode has embedded (such as lights, roof barrels of light), two direct ceiling lighting. 2. focus on lighting: for pop and flagship product, the application focus lighting is important. In which not only can you enable highlights lighting products form a solid feeling, while in contrast of light and shadow will also help to highlight the characteristics of the product. Of course, focus lighting can also be used for showcase, logo, brand advocates, and the shop model was used to enhance brand unique effects. As for the device context, common equipment mainly for spotlight and wall lamps. 3, auxiliary lighting: auxiliary lighting's main role is to highlight the shop color level, rendering colorful atmosphere and Visual effects, supporting enhanced product attractive and appealing. Where the available lighting more, in this no longer cumbersome. Of course, in addition to the artificial light sources, over time and the circulation of natural light, map, in the light of the surface of goods quality, from surface launches quality, light itself clear tonal and color reproduction rate is also very important. Therefore, only the system taking into account the variety of light effects, adjust to a variety of light sources and applications, can guarantee the light always render shop atmosphere, showcasing products, enhanced display effect. Third, sound design fashion sells the field of competition is their brand essence of competition, in order to show the brand culture and ideas, network and multimedia has gradually grown into show marketplace feature. Of these, the main function of the audio device has : a, create a shopping atmosphere; B, meet customer psychology; C, promoting brand culture; D, release the customer emotions; E, alleviate fatigue; staff For application level, you should store the tone and make the appropriate costume features such as playback, full of youthful vitality of clothing shops can play fashion pop music; retro style clothing shops can play classical music; Lauren and business wear shops can play the music of the petty bourgeoisie the mood; children's clothing shop, you can put some cheerful children's songs. At the same time, the shop also fully available through video devices on the corporate image and product advertising film for playback, so that customers can carry out in depth understanding of the brand. ����Four design , smells and sounds, the smells are also able to give the customer a unique feel. Therefore, the shop smell is crucial. Good odor will make customers happy, but the pungent odor with bizarre makes shoppers quickly departed. In a number of new stores, renovations of paint smell will make you feel sharp and some new fiber clothing will taste with a little. In this case, the selling field spraying freshener is necessary, not to get rid of the smell, or you can make the customer happy. But it should be noted that spraying freshener can not use too much, otherwise it will make people pay attention to the feelings, so that the concentration and customer freshener smell ceiling. 5. Design rest area city people tired to business and political, its physical and mental exhaustion. In the Mall area is generous, operators can cleverly set rest area for customers to build a shopping paradise of the "." Of these, an elegant bar, some bottles of premium wine, three five-line notebook and is full of leisure and fashion magazines to alleviate customer tensed heart. At the same time, the ingenious set rest area also has the ability to apply different styles of clothing for intangible segmentation, and in the rest of the customers to Terminal advertising and publicity to enjoy the album, reaching two birds with one stone. 6. ventilation design some hot selling venue passenger traffic, the air is extremely easy to dirty, in order to guarantee the shop air purifiers patency, warm and cold fit should be used in air purification measures to strengthen the construction of the ventilation system. In General, the ventilation sources can be divided into natural ventilation and mechanical ventilation. Natural ventilation can save energy, and ensure appropriate air inside shops, small shops and more generally the ventilation system. While large clothing stores or shopping malls shop in shop you must add a large mechanical ventilation, ventilation in a timely manner, thereby ensuring customer shopping pleasure. 7. Design assistants dressed in costume shop salespersons uniform is very important. Uniform uniforms, will make the customer feel clothing brand operation specification, and enables the customer to shop produces a dynamic affinity. Generally, the clerk of the costume are divided into the following three types: a, the famous chain brand Shop dress: under VI design, national, and global unity. B, shopping Assistant costume: according to the Mall, Mall full unity. C, small and medium-sized clothing stores and fashion shops: wear free, mostly there is no uniform uniforms. The author believes that uniform and not always to wear, and in some shopping in itself is subject to certain restrictions, such as the large shopping centre. However, the wear is the embodiment of the mental Outlook, if the shop staff wearing no attention, and dress goods produced. For example, in the high fashion shops, as long as the shop of clothes slightly random may damage the brand's image. In addition, specializing in clothing, the clerk must also be able to match it, for example, in the children's clothing shop, the shop assistant was wearing too monotone seriously, for children in relation to the customers could have the effect of alienation, communication with customers. Therefore, the shop dress design not only as a requirement, but also as an image engineering perspective, this is the entire design of the shop atmosphere. 8. Shop Rite design shop image more reflected in spirit and outline level. Have full time response of drive to the diversity of the customer, the customer also encountered unruly smile is a realm. Therefore, the clerk of the good manners to build a better shop atmosphere �� spiritual atmosphere. In General, the store clerk etiquette on to do the following two points: 1, abundant strength. Salespersons in most stores are stand hospitality. Long standing force tends to shoulders, waist, knee stiff fingers in some women's wear shops also requires high-heeled shoes, the clerk of the heel is a daunting challenge. To this end, the clerk of the health and physical became a prerequisite for high-quality service. This point to particular attention, is the operator in the employment of shop assistants must be concerned about. 2. good manners. In daily sales and hospitality, shop assistant not only with full mental state to meet customer, you must have a decent and generous manner. At the start of the reception in the initial stages of the customer, first impression on customers to buy a good guide. Therefore, this requires the clerk in the make-up, hair, wear jewelry and neatly dressed in regard to do and have formal business training, guarantee the level of the conversation, so as to reflect the fashion brand service levels, showing a high level of brand spirit. Full review: evidently, clothing shop atmosphere design is one of the sales process is extremely complicated and detailed engineering. Was in the "Terminal world" today, clothing shop atmosphere should cause each planning staff. For high-end brand, hire a professional lecturer teaching and guidance by the marketplace designer is doing a Terminal is not second choice. At the same time, the clothing store operators should adopt, more experience from your peers, hear customer suggestions and ideas for Terminal shop can make brave sword Terminal, opportunity!